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AZIMA Monthy Meeting
February 19 @ 6:00 pm - 8:00 pm
EVENT DETAILS:
Join us for an exclusive in-person event at Fate Brewing in Scottsdale to explore the real challenges advertisers face in 2025. While emerging technology often dominates the conversation, marketers and advertisers are looking for practical solutions to long-standing challenges—like addressability, measurement, streaming activation, and new opportunities for reach and incrementality.
In this live session, industry expert Noor Naseer, VP of Media Innovations and Technology at Basis Technologies, will unpack the gap between promise and reality in critical media concerns. Gain insights into how advertisers can overcome roadblocks, maximize the potential of new innovations, and create impactful campaigns in connected TV, commerce media, AI, and the convergence of search and social.
What You’ll Learn:
- Bridging the Expectation Gap: Understand the disconnect between media innovation hype and real-world execution.
- Mastering Addressability & Measurement: Learn strategies for improving audience targeting and campaign effectiveness.
- Unlocking Streaming & Commerce Media: Discover opportunities to enhance reach and engagement.
- AI & Search-Social Convergence: See how evolving AI tools reshape search, social, and cross-platform advertising.
About the Speaker
Noor Naseer, VP of Media Innovations & Technology, Basis Technologies: Noor leads client thought leadership and innovative media strategy at Basis Technologies, guiding brands on adapting to evolving consumer behavior and media trends. She has been featured in Adweek, MediaPost, and SmartBrief and has spoken at major conferences, including the 4As, SXSW, and the American Marketing Association. Noor also hosts the adtech podcast AdTech Unfiltered and previously held media roles at Starcom MediaVest Group. She is a graduate of Northwestern University.