It only took 45 years!
We all have that powerful little device in our pocket or purse. It can shoot videos, play music, run our business, and connect us to nearly every corner of the world. But with all that power, how are we actually using it?
Chances are, it’s for games, social media scrolling, listening to music or a podcast, or the occasional binge of cat and dog videos (no judgment—we’ve all been there).
But somewhere along the way, amidst the tech, we’ve let real connection slip. Studies say we’re more “connected” than ever—and yet, we’ve never felt more disconnected.
Here’s the thing: it’s never been easier to reach out. A quick text. A shared memory. A call just to say, “Hey, I was thinking about you.”
A Snapshot from the Past
Not long ago, I was digging through some old boxes—organizing, decluttering, clearing space—and I found something I hadn’t seen in decades: a poetry book from 7th grade.
Each page had poems written by one of the kids I grew up with. And just like that, the names came back. The faces. The friendships.
So I snapped photos of a few of those poems and dropped them into a group chat I share with some of those same childhood friends. That one little gesture turned into laughs, memories. Simple. Meaningful.
It wasn’t some grand reunion. It was just a hello. But that’s the point. Staying connected doesn’t have to be complicated—it just has to be intentional.
The Business of Connection
It’s not just personal—it’s professional too. Businesses today desperately want to stay connected with customers. That’s why you get 50 emails after you buy a sweater or browse a pair of shoes online.
But while automation has made outreach easier, the real challenge is making it genuine.
At Social Magnet Marketing, we talk a lot with our clients about meaningful engagement—whether it’s through email, text, reviews, or social media. The goal isn’t to shout louder. It’s to connect better.
Final Thought
So whether it’s reaching out to a childhood friend with a 30-year-old poem or checking in on a client with a quick “thinking of you” message—remember: real connection isn’t about effort. It’s about heart.
- Make the call.
- Send the text.
- Start the conversation.
The world needs more of that.
BTW, you can email me if you’d like to see the masterpiece I wrote 45 years ago LOL. Or if you’re one of my friends from 7th grade, I’ll send you yours.
